Why? Why not.
Who needs high-priced naming consultants? Doesn't every product name seem like it came from the mouth of a precocious eight year old, or if it's someone else's kid, an obnoxious eight year old?
Earlier while employed by a company named for a fruit, I was working with high-priced naming consultants. The process was so amusing I created Name-O-Rama, initially back in 1993. While I was seriously being a wise-ass, the consultants less than wisely took me seriously: they loved it.
> Richard Gingras