used to be that company names incorporated the founder's name or
the region the company served along with the type of product it
provided. Names like US Steel, Campbell Soup, National
Broadcasting Company, or even Federal Express.
the 80's and 90's, the trend was new words created from adjective
and noun parts, like AutoCad, PeopleSoft or NaviStar.
Now, as with domain names, two word composite names are too difficult
to find. So companies now create global brand names from words that
weren't even words until the name was created. What is an accenture?
Krug, the web usability guru who recently published Don't
Make Me Think, which should be your next book purchase, was
a major contributor to this category's namepart database.