Drugs


 
 

Drug tradenames are interesting and very, very odd. Drug names are immediately recognizable as drug names even if there is no other context. What else could these be: Aggrenox, Prevnar, Cardizem?

The recognizability of drug names comes from their absolute consistency: they are always newly-minted words and those words never seem to contain any existing words, only new assemblages of two to three syllables.